Kühne Wicki is lead by Martina Kühne and Senem Wicki, both with profound and international expertise in Future Research, Innovation and Organizational Transformation.

So you are curious what kühne wicki is all about. Well, we are an interdisciplinary office with strong expertise in futures research, futures development and futures implementation – dedicated to stuff that makes the future more accessible and tangible. 

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Icon Martina Kühne

Martina Kühne

Martina is the kühne in kühne wicki. She has a PhD in Economics – and yet an interest in humanity. As a futurist and foresight consultant for well-known think tanks, she realized that many people and organizations want to innovate – but only a few actually dare to change. That's what makes her think, write and talk about human needs and social change in the digital age. 

Martina has authored numerous future studies and is a well-respected lecturer. Her expertise is focused on digital transformation, consumption and consumerism, retail and the future of cities.

Martina is a big picture observer with an eye for detail and a sharp, creative mind. She is passionate about giving individuals and institutions the tools they need to more effectively think about and shape their future. 

Focus Themes:

·      Future Methods and Narratives 

·      Consumption Culture and Retail

·      The Future of Cities and Neighborhoods

·      The Future of Luxury

·      Rituals in the Digital Age







Picture Senem Wicki
Icon Senem Wicki

Senem Wicki

Senem is the wicki in kühne wicki. She is trained as a Kaospilot in Denmark and a futures researcher in Zurich. She has spent many years working as an innovation expert for cities, corporations and think tanks, designing transformative processes and helping organizations refocus in an ever-changing context. Her forward-thinking and entrepreneurial skills are highly regarded on boards, in committees and at conferences.

Senem is specialized in identifying an organization’s DNA as the authentic starting point for every future strategy, as well as a creative workshop design accelerating it’s implementation. 

Senem is a hands-on maker and has also co-founded MIND IN, a contemporary mindfulness studio focusing on training emotional intelligence and essential human skills for the digital society. 

Focus Themes:

·      Future and Design Thinking Methods

·      Digital Transformation and Social Innovation

·      New Work, Future Skills and Corporate Mindfulness

·      The Future of Cities, Bricks and Mortar

·      Future Client Needs in Banking and Finance